Last Updated: July 2026

Moon Peak, owned and operated by SRM Foods & Spices, is committed to protecting your personal information and ensuring a safe, trustworthy, and premium shopping experience. This Privacy Policy explains how we collect, store, use, and safeguard your data when you visit, interact with, or purchase from our website (moonpeakindia.com).

By accessing or using our website, you explicitly agree to the data collection, handling, and processing terms described below.

1. Information We Collect

1.1 Personal Information Provided Voluntarily

We collect the following details when you place an order, create an account, or contact our support desk:

• Full Name, email address, and mobile phone number.

• Billing and shipping addresses.

• Specific order configurations, variant choices, and purchase history.

• Payment Data Security: All sensitive transaction data is processed exclusively by certified, secure third-party payment gateways (e.g., Razorpay, PhonePe, Cashfree). SRM Foods & Spices does not view, capture, or store your credit card, debit card, or net banking authentication data on our servers.

1.2 Automatically Collected Information & Tracking

When you navigate our storefront, certain data is gathered automatically via system logs and tracking tools to evaluate performance:

• IP address, browser type, and hardware device characteristics.

• Operating system details and geographic location.

• Browsing behavior, items added to the cart, session duration, and page exit patterns.

2. How We Use Your Information

We process your data strictly for legitimate operational purposes to run our business and optimize customer acquisition:

2.1 To Fulfill and Secure Orders

• Validating order details and authenticating identity.

• Managing inventory allocation and product packaging at our Pampore facility.

• Packaging shipments and transferring necessary routing data to logistics networks.

• Partial COD Verification: Processing mobile phone data and order history to confirm advance deposits (₹160 rules) and prevent unverified or fraudulent Cash on Delivery requests.

2.2 Customer Support & Communication

• Resolving delivery issues, handling transit claims, or managing returns under our policy windows.

• Issuing automated, real-time transaction updates, order confirmations, and tracking links via SMS, WhatsApp, and email.

2.3 Growth and Brand Optimization

• Tailoring our marketing campaigns, configuring custom audiences, and assessing the performance of our social media advertisements.

• Sending periodic promotional updates and luxury collection announcements to users who have opted into our mailing lists (users may unsubscribe seamlessly at any time).

3. Legal Basis for Processing Data

We align our data processing with Indian e-commerce regulations and international standards, routing data under these legal pillars:

• Consent: Granted explicitly when you fill out checkout fields, sign up for updates, or utilize our web portal.

• Contractual Necessity: Required to execute transaction fulfillment, capture secure payments, and dispatch your parcel via courier.

• Legitimate Interest: Executed to protect our digital infrastructure from cybersecurity threats, secure our logistics lines against fake checkout requests, and measure storefront user experience.

4. Third-Party Data Disclosures

We do not sell, rent, lease, or trade your personal data to independent third parties for their independent marketing use. To run a modern e-commerce storefront, we disclose specific, limited data strictly to authorized operational service providers:

• Logistics & Delivery Operations: Handing over names, addresses, and phone numbers to our nationwide courier networks (e.g., DTDC) to fulfill and track shipments.

• Financial Infrastructure: Directing transactional values to payment gateways to securely finalize checkouts.

• Automated Communication Gateways: Passing phone numbers and transactional milestones to SMS/WhatsApp routing platforms to send delivery alerts.

• Marketing Platform Analytics: Sharing anonymized browser behavior, hashed emails, and event actions with advertising technology providers (such as Meta) to measure the conversion success of our external marketing campaigns. All integrated data providers are contractually bound to safeguard your data and are forbidden from using it for any purpose other than executing our specific instructions.

5. Cookies and Marketing Pixel Disclosures

Our website uses cookies, tracking beacons, and web pixels to enhance navigation, retain cart items, and monitor ad performance:

• Functional Cookies: Essential for keeping items locked inside your Side Cart Drawer while you explore product pages, ensuring seamless variant and quantity updating.

• Analytical & Marketing Pixels: We utilize third-party web tracking scripts, including the Meta Pixel (Facebook/Instagram Analytics), to collect anonymized data concerning actions taken on our site (e.g., “Add to Cart” or “Purchase”). This allows us to optimize our ad delivery across external social networks and build targeted custom lookalike audiences.

• User Control: You can configure your browser to decline or block cookies entirely. However, doing so may cause specific luxury UI functions, such as instant side cart drawer loading or checkout persistence, to stop working correctly.

6. Data Retention

We retain your personal transaction history, communication logs, and customer data only for as long as legally or operationally required:

• Fulfilling statutory accounting, taxation, and corporate governance mandates in India.

• Maintaining precise verification history for past order fulfillment and potential return/refund evaluations.

• Guarding our operational logs to enforce our platform anti-fraud and customer blacklisting policies.

7. Data Security Framework

SRM Foods & Spices utilizes multiple technical security layers to preserve the integrity of your personal information:

• Secure Sockets Layer (SSL) encryption protocol across all checkout directories.

• Strict internal data isolation policies, restricting personal order access only to authorized fulfillment staff at our facility.

• Standard automated endpoint monitoring to identify unauthorized access attempts.

• Disclaimer: While we execute comprehensive industry-standard precautions, no method of digital transmission or storage over the open internet is completely impregnable. We cannot guarantee absolute security against malicious, unauthorized third-party exploitation.

8. Age Restrictions

Our website and luxury offerings are designed for adult consumers. We do not knowingly target, solicit, or collect personal information from individuals under the age of 18 without supervising parental guidance, in accordance with national e-commerce guidelines.

9. Your Rights and Data Control

Subject to regional e-commerce and consumer laws, you maintain control over your personal profile data. You may request to:

• Review the specific structural records of your data held on our systems.

• Request the immediate correction of inaccurate or outdated shipping/contact entries.

• Revoke your authorization for marketing communications or request full deletion of your customer profile (provided all contractual shipping liabilities and statutory tax accounting windows have been fully met).

• To initiate any data update or removal request, contact our administration desk at the email specified below.

10. Modifications to this Privacy Policy

SRM Foods & Spices reserves the right to amend this Privacy Policy dynamically at any time to reflect software updates, logistical modifications, or legislative revisions. Any updates will be pushed directly to this directory with a modified “Last Updated” value at the top.

11. Administrative Contact

For questions regarding data processing, cookie parameters, or to execute profile changes, reach out to our legal compliance lead:

• Corporate Entity: SRM Foods & Spices

• Brand Storefront: Moon Peak

• Location Address: Pampore 192121, Kashmir Valley, India

• Official Desk Email: indiasrmfoods@gmail.com